Health Intelligence platform has several building blocks. The more modules the customers complete, the better equipped the platform is at helping them.
DNA tests
For insurance customers, we offer Lifestyle DNA tests as the main type of DNA tests. We analyse customers' predispositions for key aspects of their everyday life: nutrition, sports, body and mind.
To offer products of the highest-quality, we analyse customers' DNA with whole genome sequencing (WGS). WGS gives us incomparably more information than the targeted approach used by the majority of DNA test providers. The targeted approach analyses less than one per cent of the genome, while WGS sequences individuals' complete genetic blueprint. In practice, it means that we can identify and take into account a much higher number of relevant genetic variants, making recommendations as accurate and as personalised as possible. As science progresses, it continually uncovers more information about human genetic code. Having the entire genome sequenced enables us to immediately offer new insights as they emerge – without additional testing.
Blood tests
By revealing the current state of our well-being, blood tests are invaluable assets for adopting and keeping track of lifestyle changes to ensure better health. The customers can either take a blood sample at home with a simple home blood collection kit or input the data from the recent blood test to the platform, and it provides them with a clear interpretation of their results.
Body Measurements
Blood pressure and heart rate are important indicators of cardiovascular health and fitness. Height and weight are used to generate body mass index (BMI), which can help identify weight problems. Waist circumference is a good indicator of abdominal fat, while neck circumference can assess body fat when a person doesn’t have a measure of their body fat percentage.
Lifestyle Assessment
A Lifestyle assessment consists of questions regarding different aspects of customers' daily life. They were selected based on scientific studies and WHO guidelines to cover the areas with the biggest impact on health and well-being.
Health Score
Health Score helps customers visualise their current state of well-being. It is calculated based on lifestyle assessment, body measurements and optionally blood test results. Customers can compare their score to others, discover the interactive pie chart showing the impact of each factor on their health, and check the most critical habits they need to improve.
Food ID
Food ID is the intelligent food ranking system that pick-up foods, most suitable for the customers. The calculation takes into account how healthy certain food is in general and how well certain food addresses customers' specific needs, based on the body measurements, DNA or blood test results.